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Social media plays a vital role for businesses globally as it allows them to use each platform as a vehicle to get their brand recognized and help grow their company’s profile.

LinkedIn is now known globally as a database website for professional business people. The site, which has 830 million users worldwide, helps people promote their businesses and makes connecting with others in the same industry easy.

Here we will explain some of the critical tasks a LinkedIn virtual assistant can help you with and offer tips about hiring a virtual assistant that suits your needs.

What LinkedIn Tasks Can You Outsource To Virtual Assistants?

Here are the main tasks you should consider outsourcing to a VA.

Create A Professional LinkedIn Profile

Creating a LinkedIn profile is relatively straightforward. However, making your profile professional and appealing to other LinkedIn users takes knowledge and skill.

A knowledgeable virtual assistant will know how to create the perfect LinkedIn profile page linked to your company page that appeals to your target audience and potential clients.

The key to an excellent LinkedIn page is keeping your profile concise. In addition, it is essential to include skills and critical achievements in the relevant industry.

It is also critical to write engaging content and have a sharp-looking LinkedIn profile picture.

You must also place your profile where it can be evident from the search results.

Keep Your Profile Up-To-Date

Planning Out An Executive Assistant Career PathIt is only possible to have an excellent-looking LinkedIn profile with a standout profile photo and cover image if all the information is up-to-date.

Your virtual assistant can ensure that your profile on your LinkedIn account is always up-to-date, with your key achievements standing out.

If you have gained additional qualifications since you set up your profile, then make sure you add them to your bio. Also, if your job title has changed, it must be updated. As we know, job titles can change from year to year within every industry, so make sure your title is always up-to-date.

Nothing is worse than sending or receiving connection requests only to find their profile is way out of date. 

Optimise Your Profile For LinkedIn Searches

To get yourself truly noticed on LinkedIn, you need to follow a few vital steps to ensure you attract the right people to your profile. 

The most critical aspect is to use keywords and phrases in your profile headline. This will make life easier to gain potential connections with new clients.

Also, connect with relevant prospects by naming your profile picture and labelling your background banner picture.

Always ensure you use text in all your URL links and write about the value you can offer to a business in the about section of your profile.

Don’t be afraid to add media videos to your featured and experience sections to engage and attract your ideal client.

Create Unique Content To Share

Virtual assistants with excellent knowledge of all social media platforms will be able to help small businesses attract new business links when they correctly use LinkedIn and social marketing techniques.

An experienced virtual assistant will use all the right resources to create unique content for your LinkedIn profile.

Your LinkedIn profile content must be of high quality and something you are proud to share with other LinkedIn groups within your sector.

Your virtual assistant must be able to write compelling content to enable your company to make the right connections with clients and other companies.  

Manage Network Engagement

Networking, be it in person or through social media, takes time and effort. Let’s be honest. Sometimes, it can be a bit of a drag, but it has to be done.

Real Estate Virtual Assistant Jobs In AustraliaIf your LinkedIn profile receives a load of connection requests but fails to respond to these connections, it will reflect poorly on your business.

This is where your virtual assistant can prove invaluable, as they will be responsible for dealing with all your business requests on LinkedIn.

You must proactively engage with clients and potential clients when using LinkedIn. Otherwise, what’s the point?

Grow Through Outreach

Your virtual assistant will help you grow through outreach by using a sales navigator, which allows you to track your connections and potential connections. 

Your virtual assistant is responsible for ensuring the categories and client lists are constantly updated and any lead generation and potential customer leads are acted upon.

When your virtual assistant creates a sequence of highly crafted content scripts sent to groups of potential customers offering your company’s services, they ensure you are always ahead of the game.

Failure to engage professionally with would-be customers will always lead to a downward spiral for your business.

Hiring A LinkedIn Virtual Assistant 

Create A Job Description

When hiring a virtual assistant to manage your LinkedIn profile, you must be clear about what you want them to do.

Creating the correct job description specific to the tasks you aim to assign them is essential.

The tasks you wish the person to perform will be heavily linked to working with written content, graphics/videos, and keyword optimization.

Review The Applications

Benefits Of Hiring A Virtual AssistantHopefully, you will receive loads of applications for the virtual assistant role. Still, you must review all the applications to ensure you select the top five to interview.

Many people claim to be virtual assistants but have never worked in a virtual assistant business before.

As there are many different types of virtual assistants, you must ensure that those who make the top five have the relevant experience and skills to manage your LinkedIn account.

Start The Interview Process

Interviewing a candidate can be a nervous experience for potential VAs. Therefore make sure you put them at ease and make them feel comfortable. It is crucial that you can assess their strengths and weaknesses fairly quickly within the process.

Setting them practical tasks within a specified time frame will give you a better understanding of their potential as virtual assistants. It isn’t always about what it says on their CV.

Hire And Train Your VA

Once you have decided which person you want to hire as your VA, you have to ensure the right on-job training path is set in place.

Each business has different standards and methods regarding what they expect from its workers. Therefore, you need a clearly defined training plan to ensure you get the best out of your VA. 

Implementing a training and development path allows the VA to reach their full potential.

Advantages Of Hiring A Virtual Assistant Business 

Save Time

One of the main advantages of hiring a virtual assistant is that it saves you more time than you first realised.

A remote worker can manage your LinkedIn profile which frees up time for you to concentrate on ensuring your clients are all taken care of.

It would be best for you to market your business effectively to make new connections with potential customers. However, top-level marketing can take loads of time. 

This is where your VA’s skills can help by concentrating on LinkedIn lead generation while you focus on other areas of your business. 

Having an excellent network of people whose marketing skills are varied is highly beneficial.

Save Money

Hiring a VA to manage your LinkedIn page may sound like a waste of money, but in the long term, it saves your business money.

The time and effort you put into creating, managing, and engaging with your LinkedIn platform can lead you to pay attention to other money-generating opportunities within your company.

Yes, you may pay your VA a certain amount each week to focus on all things related to LinkedIn, but the money you pay them will be more than worth it when their skills start transferring into additional customers.

In turn, the new customers they bring to your business will lead to other revenue opportunities for your company.

Gain Flexibility

All businesses like to showcase how flexible and helpful their team can be when meeting the needs of their customers and hiring a VA allows you that degree of flexibility.

When you hire a VA, you hire them not only for their expertise but also for how flexible they can be with the hours you wish them to work.

As a VA is paid per hour for the tasks, they can increase and decrease the number of hours they work each week without too much hassle.

For example, you may decide to increase your VA’s hours to deal with the extra demand of increased LinkedIn user requests.

Take Advantage Of Timezones

When you hire a remote worker, the likelihood is that they will work in a different timezone to which your business operates.

As the worker works in a different timezone, they can be performing LinkedIn tasks during your non-standard working hours.

This proves highly advantageous to your company as your PA will be able to deal with email notifications promptly.

People may search for the services your company provides from anywhere in the world, so the fact that you can respond to them quickly gives you a better chance of developing new connections more easily.

Let Us Help You Find The Ideal VA 

Hiring a virtual assistant to manage your LinkedIn pages is becoming increasingly common. As you have read, there are many advantages to hiring a VA, but sourcing, hiring, training, and managing a VA can prove a complicated process.

As a business owner, you don’t need all that additional stress that comes with hiring, so let us do it for you. 

Call us today for a free consultation and find out how we can help select your perfect VA from our talented pool of remote workers.

We can source, hire, train, and manage your VA in no time, so don’t delay contacting us. 

 

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