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Achieve Business Growth By Hiring A Virtual Marketing Assistant

Virtual Marketing Assistant

Many businesses hire virtual assistants to handle the repetitive and time-consuming workload that tend to be associated with administrative tasks. However, it doesn’t take a lot of imagination to understand that you can also apply a virtual assistant’s core skills to marketing efforts.

While it is possible to gradually coach and train a virtual assistant for those marketing skills, in our experience, most businesses will benefit by hiring a dedicated virtual marketing assistant.

These tasks are different, and when separate people are hired, it is more likely that you will achieve higher levels of business success and value.

However, there are many more benefits when you hire a dedicated virtual marketing assistant.

But let’s start with some definitions.

What Is A Virtual Marketing Assistant?

A virtual marketing assistant is a remote-based contractor to provide support for marketing teams and project management.

A virtual assistant is not hired to conduct a detailed market analysis of the competition or to develop sales strategies. However, business owners and marketing managers always face many time-consuming tasks when running a marketing campaign that can potentially be quite distracting.

Some of the tasks that can be handled by a virtual assistant include:

  • Data entry
  • Project management support
  • Target audience research
  • Competitor research
  • Keyword research
  • Social media management
  • Content marketing
  • Planning email campaigns

The major proven benefits you get when you hire a virtual marketing assistant include better focus on broadening the customer base, saving on company resources, and boosting the company’s overall productivity.

Basically, the most repetitive tasks that marketing managers face are best suited for a virtual assistant to handle.

Maximise The Productivity Of Your Marketing Team

Marketing is a crucial aspect of all real estate businesses.The more effective you are at reaching buyers and sellers, or landlords and renters, the smoother your day to day running of your business will go.

But it goes beyond just lead generation since you need to have a large amount of information and data before targeting new clients.

Companies in the real estate industry constantly compete for greater brand loyalty and patronage.

Competition is like a battlefield, and the chief strategist is marketing. That’s why marketing is a specialty field that continues to evolve, where new ideas are developed to establish and build new markets.

Especially when it comes to communication methods and modern technology, the landscape is very different today than it was ten years ago with all the tools available now for strategic targeting on social media platforms.

Job Description For The Virtual Marketing Assistant

Whether you plan to post a job yourself or are searching online profiles for an ideal virtual marketing assistant, it is essential to begin with a prioritised list of marketing assistant responsibilities.

The following are some core requirements that you need to include in your job description for a virtual marketing assistant:

  • Experience with online ad campaigns
  • Content writing skills
  • Search trend analysis
  • Social media marketing
  • Online market research
  • Data entry
  • Email marketing

Depending on your marketing strategy, you might need to hire several different virtual assistants. This makes the hiring process even more difficult.

And that’s where our team at Real Estate Virtual Assistant can help out.

Instead of having to create the right job description for a virtual marketing assistant, we can draw from our talent pool to find the right individual for your position.

If some specialised skills are required for your marketing tasks, we can handle the hiring process for you to save you effort and time so you can continue to focus on your business strategy.

Digital Marketing Efforts Background

With digital technology so widely available, the scope and reach of marketing have broadened. Digital marketing strategies have allowed businesses to open their doors to a worldwide market of an estimated 5 billion active Internet users.

Digital marketing’s challenge is reaching these markets and driving traffic to their businesses.

The first step that all companies need to take to maximise their online marketing opportunities is to have a website designed to convert viewers into clients.

The marketing department then needs to choose the digital tools they are going to use.

And digital Marketing offers many tools to achieve that.

Some of the most popular online marketing approaches include paid advertising, blogging, Pay-Per-Click advertising, link building, email marketing, and social media marketing.

The key to designing a successful and effective digital marketing strategy is to understand your business goals. The hard part is not planning marketing campaigns, but rather the implementation of the best strategies.

This is where hiring a virtual marketing assistant turns into a valuable marketing asset for your business.

Personal Marketing Assistant Advantages

Prior to marketing becoming highly specialised, the main reason for hiring virtual marketing assistants was to provide support to a marketing manager by dealing with purely personal assistant services and clerical matters.

However, as marketing has continued to evolve and transitioned into digital technologies, businesses are searching for digital marketers who are experienced, and who can make contributions to the marketing team immediately without having to break the budget.

And that approach brings several business advantages.

Cost Savings

Companies hiring multiple virtual marketing assistants can save up to 80% in costs when it comes to salaries alone. An experienced marketing manager or assistant recruited for working in an office will cost a company a minimum of AUD$30 an hour plus benefits.

The average hourly rate for a virtual marketing assistant, on the other hand, is only AUD$7 to AUD$10 an hour.

Boost In Productivity

Productivity is the biggest advantage that comes with hiring a virtual marketing assistant. A virtual marketing assistant is only paid for the hours that are worked, and they must comply with the scope of their work described in their contracts.

Virtual marketing assistants have vast experience and direct knowledge with running digital marketing campaigns. They are able to implement and manage a company’s digital marketing even when the business is closed.

So you can have the advantage of your marketing projects continuously moving forward practically 24 hours per day.

Marketing Consistency

Consistency in digital marketing is essential to achieving visibility online. Updates need to be done consistently and during key hours when adding new blog posts, social media shares, and monitoring advertising strategies.

A general rule of thumb recommends that you post five times per day, at least five days per week, during five key hours of each day. That is especially true when a business is attempting to reach out to widely dispersed regions.

When you have a virtual marketing assistant, these posts can all be prepared and scheduled before your other team members get to the office.

Engagement

Another critical social media marketing aspect is engaging with followers who comment on an article or post. Engagement provides a unique opportunity for highlighting the credibility and expertise of a company.

It is essential to stay current with all social media accounts since modern online marketing strategies need to go well beyond only Facebook.

However, there are a lot of repetitive tasks involved in these efforts that take a lot of time. That is why they are so well-suited for a marketing virtual assistant to handle.

Extended Online Hours

Finally, bridging the time lag between a posted or emailed question and the response is very important. The more responsive you are to potential clients, the better your chances are of building that initial rapport.

Your marketing assistant. should ideally have enough experience to be able to respond to some queries on their own. At a minimum, they should be able to monitor incoming queries and prioritise them so that other members of the team can handle them when they arrive into the office.

What Marketing Tasks Can Be Outsourced To A Virtual Assistant?

You need to meet with members of your marketing team or examine all of the marketing-related business processes that you use and then identify all of the repetitive and time-consuming tasks.

More mundane tasks impact the productivity of your key marketing personnel the most, which makes your money less productive as well.

You should consider delegating some of the following tasks to a virtual assistant:

  • Website SEO management
  • Video editing for your Youtube channels
  • Graphic design for marketing material
  • Research social media and competitor websites
  • Monitor Facebook and Google ad campaigns
  • Write content for article and blog posts
  • Monitor your email marketing campaigns
  • Respond to your social media queries
  • Maintain your social media posts and accounts
  • Blog posting and formatting

There are countless other tasks that your business could be doing to manage existing customers and leads. Once you hire a virtual assistant, you will soon discover that their responsibilities can be extended, allowing you to get the rest of your team to focus on dollar productive tasks.

Hire Your First Virtual Marketing Assistant Today

Hiring a virtual marketing assistant will ensure that your company’s marketing plans get implemented and run according to your schedule. It will free up lots of your time, so you can enjoy much higher productivity and a better work-life balance.

If you would like to test what kind of difference having a marketing virtual assistant can make, then contact our team at Real Estate Virtual Assistant.

Our marketing assistants have outstanding communication and marketing skills and the right experience to help you get started with the process in just a couple of days.

Just contact our team to learn more about the flexible virtual assistant services that we provide and how soon you can start to save a lot of time.

Take your business to the next level today! ENQUIRE NOW

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