Virtual Assistant For Email Marketing

 

Virtual Assistant For Email Marketing

 

Most organisations rely on email marketing campaigns to help them attract additional revenue to their business.

Technology allows companies to build their brand through successful email marketing campaigns and reach out to prospective clients.

There are several ways businesses can use email communication, and many see the value in hiring a virtual assistant for email marketing duties.

Hiring a virtual assistant to take care of your email marketing strategy can prove cost-effective and save you valuable time and effort.

This article will teach you some critical strategies your virtual assistant must implement when running a digital marketing strategy.

Can VAs Run Your Email Marketing Campaign?

Hiring a virtual assistant to handle your email marketing campaign is becoming increasingly popular in the modern business world.

Highly skilled virtual assistants are hired to manage many businesses’ digital marketing strategies through email marketing campaigns.

Email marketing is often seen as an uphill but essential task.

Hiring a virtual assistant to manage all your email marketing tasks can help fine-tune your follow-up responses to clients who have purchased your product or service.

Often a virtual assistant will come up with new ideas on how to improve processes within the email campaign to customers as possible new clients.

Outsourcing The Right Tasks For Email Marketing Campaigns

Here are the main things to keep in mind before you hire a VA.

  1. Create And Maintain An Email Database

    A vital part of email marketing is ensuring that your virtual assistant creates and maintains a robust email database of all your customers and potential clients.

    Unfortunately, keeping a client database updated can prove time-consuming, but neglecting to do so will see your company lose customers.

    Email database work is one of the most critical tasks a virtual assistant can do. Often this task will need to be done manually by collecting the data from a marketing event or trade show.

    Your virtual assistant must input the details into a spreadsheet before transferring them onto your company’s secure database.

    Once they have all the customer information, they are responsible for sending out and managing the mass marketing emails.

  2. Set Up Email Templates

    Your virtual assistant will be responsible for setting up email templates for your company’s email campaign.

    You can use email marketing services and free and paid email template software packages that you can take advantage of. Many use the free account because it does the job and proves cost-effective.

    An email marketing template is used because it gives you the essential information and structure, and your virtual assistant will change it accordingly to each marketing campaign you run.

    You may send many emails to your loyal customers, so having an email template saves you valuable time and effort, and you will soon see the business benefits of doing so.

  3. Write The Marketing Content

    The key to an excellent email campaign is how the email is written to engage the customer and gain a positive response.

    In the internet age, people can receive countless marketing emails daily. Most of the time, people just skim-read and then ignore them. Therefore, it is essential that the content you write grabs the attention of its reader.

    Your virtual assistant must have an excellent command of the English language to make your email campaign stand out from the rest.

    You can use many methods to convey your message to your reader. As a result, you don’t always need to engage in marketing consultancy to ensure the proper response to your email. However, having interesting subject lines will help to engage the recipient from the start.

  4. Schedule The Emails

    As well as writing the email’s content, your email marketing virtual assistant is responsible for scheduling the email.

    Usually, it will be as simple as sending the email on a specific date. However, if it is a mass email campaign, you may need to set up scheduling to ensure all emails are sent simultaneously.

    They say timing is everything, and this is particularly true regarding emails for a marketing campaign.

    A marketing campaign starting too close to or after the event is no point. For example, if you are running a Christmas sales promotion with a 20% discount if you show this email in-store, there is no point in the email arriving two days before December 25th.

    In this instance, customers will be annoyed that they couldn’t take advantage of your offer.

  5. Configure Automated Responses

    Virtual assistants will need to set up automated mails from time to time. An automated response to an email allows the sender, in this case, the customer, to know that their email enquiry has been received and is being dealt with.

    Your virtual assistant must understand the entire email management process to effectively handle an email campaign.

    Email automated responses play an essential role in any campaign. Your virtual assistant doesn’t want the hassle of responding manually to all enquiries. Having an automated response set up allows virtual assistants to look through which emails need a more detailed reply and which replies need no follow-up.

    Automated responses work well for purchase follow-ups, customer surveys, and mail newsletters.

  6. Monitor Statistics Of Email Campaigns

    If you want to reach your marketing goals, your email marketing virtual assistant must manage the entire email management process.

    There is little point in running a marketing campaign if you are unaware of the statistics.

    Your email marketing virtual assistant must know how many positive responses were received to the emails they sent to customers. On the other hand, if many of the answers led to customers not buying your product or service, then it is a pointless exercise.

    Stats will give a good indication of where the campaign went well and the areas that can be improved on. Customer feedback is always beneficial at all times.

  7. Experiment With Follow-Up Reminders

    As well as using automated emails, it is essential to use follow-up reminders, especially if there is a cut-off date for a promotion, for example.

    Don’t be afraid to experiment with follow-up reminders. Sometimes people are not very good at email management and forget to check them.

    The key is not to bombard customers with repetitive emails, as they will soon get annoyed and decide to reply negatively.

    Often people can see an email sequence and marketing ploys and don’t react positively to them.

Hiring Process For Email Marketing VAs

Come Up With A Job Description

Like any job, creating the correct job description for the role you wish to attract candidates is vital.

When you create a job description for a role in the project management space or the perfect marketing or email marketing role, you have to consider all the attributes you require from your virtual assistant.

The role we are focused on is marketing through email. Therefore, the person must be highly skilled at all email marketing tasks.

Excellent ability to write engaging content is also essential to the role, as is having excellent email management attributes.

Knowing how to set up automated emails and testing software systems to ensure that your campaign doesn’t encounter any technical glitches is vital.

The virtual assistant you hire will also need to know about click-through rates, the entire email automation process and the email schedule.

Screen All Applicants

It is vital to screen all applicants before they reach the initial interview stage. This way, it saves your business time, money and unneeded stress.

When you screen all applicants in a timely manner, it helps the entire process of hiring someone capable of dealing with all your business needs in the virtual assistant role.

You can create simple filtering processes based on the minimum requirements of the role.

If someone has applied for the role, but you can see their spelling is of a low standard, then there is no point in keeping them in the process.

Also, a simple Google search or search of an applicant’s social media will give you a good idea of the person they are. If any red flags arise from doing this, you know not to hire this person.

Go Through An Initial Interview

Once you get to the initial interview, you should be interviewing people with a chance of being hired.

The initial interview will give you a chance to find out what type of person they are and if they are confident, and it is a chance to find out how passionate they are about the role.

If they tick these boxes and have the required qualifications and experience, you can move them on to the next stage of the interview process.

Set Up A Practical Test

Setting the applicants who have reached this stage a practical test is always a good way of gauging how suited they are to the role.

For example, you could give them a test on how they would compile a customer email list to help build your customer database.

You could also see how they deal with performance reports and other general support tasks.

Hire And Train Your New VA

When you have decided on the right person to fill the virtual assistant role, you need to hire them and train them to the required standards that your company sets.

You will need to have the proper training in place. This may be online training through a website or training on how your company likes to use email newsletter templates.

Each company will have different methods for doing things, be it how to write email content or how to gain interaction with your website subscribers.

Therefore, it is vital that your new hire knows your brand and has expertise in how you like to run your customer campaigns.

How Much Will An Email Marketing VA Cost?

The cost of an email virtual assistant will vary depending on the size of your company and the amount of skilled work you need them to do.

As a virtual assistant is paid per hour for hours they do each week, remember that their wage will be less than that of a fully employed person on an annual salary.

It is good to look at industry averages regarding how much you pay at an hourly rate. Of course, you want to be competitive, but you don’t want to be overpaying when you don’t need to.

Call Us Today For A Free Consultation

As a busy executive, the last thing you want to do is go through the whole sourcing, screening, interviewing, hiring, and managing process that comes with a new hire.

This is an area where we have over 10 years of experience and an in-depth understanding of how to effectively find and hire the best possible VAs.

Call us today for a free consultation on how we can get you up and running with the perfect virtual assistant in less than a week.

Take your business to the next level today! ENQUIRE NOW

Click to access the login or register cheese