Hiring A Virtual Assistant For Lead Generation

Every successful business should focus on having a lead generation strategy if they want to build relationships and attract new customers.

The aim is to drive traffic from high-quality prospects with the hope that they are turned into high-quality customers.

Technology has helped businesses hire a virtual assistant for lead generation to help them focus on targeting a specific group of potential leads.

As companies embrace virtual technology platforms, they can reach a wider audience, which means attracting more potential customers.

Thanks to this technology, more sales, and marketing lead generation are conducted through virtual events hosted online.

Let me show you the advantages of hiring a lead generation virtual assistant.

What Is A Lead Generation VA?

Every customer started as a lead. Therefore your business must continue to generate leads.

Hiring a lead generation virtual assistant will help your company focus on attracting potential customers, which they can pass on to the sales team.

Lead generation specialists add high value to a business by playing a pivotal role in being a pathway to future sales.

A lead generation virtual assistant will be responsible for onliine and telemarketing which helps establish the potential customers to target.

Clinching sales relies heavily on the VA performing lead generation pre-sales tasks such as market research to a high standard.

What Skills Do You Need To Look For?

A lead generation virtual assistant can prove invaluable to your company in helping generate sales.

When you hire a lead generation assistant, they should have a wide range of skills that will help with the lead generation process.

Many virtual assistants will be skilful at using different online research techniques to help them find business leads.

They will find new leads through outbound telemarketing, online research/social media, use LinkedIn marketing, data entry, email support, and research using lead generation tools and paid software.

Doing all these lead generation tasks will help them build a targeted list of potential clients, which they can pass on to your sales agents.

Typical Duties For A Lead Generation VA

Here are the main duties required to support lead generation services.

Create Excel Files To Store Leads

If you hire a lead generation assistant, they will have the skills needed to create a leads database using Excel.

The Excel file or database will have all the high-quality leads they have found when conducting their lead research. Therefore, the database must be accurate and updated at all times.

Lead acquisition by your virtual assistant should lead to a continuous stream of potential clients. Therefore, the virtual assistant must ensure a comprehensive list of current and prospective clients to help them build databases that increase sales.

Building an Excel database can be hard work, but it is one of the tasks essential to the overall performance of all sound lead generation virtual assistants.

Inputting customer data into an Excel sheet may seem like one of those mundane tasks, but businesses rely heavily on their virtual assistants to keep customers’ and prospects’ files current.

Do Research On LinkedIn

An excellent lead generation virtual assistant will always be looking at new ways of generating leads that result in quality leads that ultimately bring future sales and increased business revenue.

Lead generation virtual assistants will all do independent research and use different research methods to keep them ahead of the competition — however, all the best virtual assistants research on LinkedIn.

LinkedIn is the world’s largest professional network website on the internet. Think of Facebook but for business networking.

You can search for jobs and connect with like-minded individuals in your industry on the site.

A virtual assistant must know their way around the LinkedIn platform. So how do virtual assistants effectively use LinkedIn? First, you can implement a research-specific network by connecting with people globally.

The job of a virtual assistant is to interact with others on the message boards and join research groups which may be public or private.

Research Competitors

A lead generation virtual assistant should not be afraid to conduct competitor research; a lot can be gained from knowing what the competition is doing.

Many business owners are still shocked at the beneficial results that can come to fruition when you do research into your competitors.

Virtual assistants should be good at researching the competition to help understand why some customers chose them over your business.

When you clearly understand what your competitors are offering customers, it allows you to provide the same product or service tailored to your customer’s needs.

Researching competitors can be as simple as looking at their website for new offers, checking their social media to see if your presence can be improved, and talking to their customers to gauge their views.

Any little information through online research on your competitors may prove beneficial. For example, you may consider opening your business on Sundays if they are closed on Sundays.

Plan Social Media Campaigns To Find Leads

When hiring a virtual assistant for lead generation, you have to remember the ultimate goal is to help the sales process, which will assist business growth.

Social media campaigns are vital for companies serious about growing their business. Therefore, an excellent social media marketing campaign is essential, and this is where your virtual assistant can make a massive impact.

Virtual assistants who can organise and run a well-thought-out social media marketing campaign are worth their weight in gold.

Companies are always trying to attract new clients, and outsourcing your campaigns to an experienced VA will help you to focus on your core responsibilities.

Every social media campaign must run smoothly by setting goals, creating buyer personas, using the proper social media channels, having a social media calendar, and tracking the campaign’s effectiveness.

You may also want to invest in paid software to help you with your campaign.

Run Email Outreach

High-quality leads often result from an excellent email outreach to your existing and potential customers.

With virtual assistance, emails prove most effective when they directly target the reader’s attention.

Different strategies can be used when your virtual assistant writes an email outreach.

The virtual assistant must always target the right customers and add value to what service you are offering in comparison to your competitors.

Typically an outreach email should be fewer than 200 words, with a catchy subject line that will grab the customer’s attention and provide relevant information.

Remember, some email campaigns will prove more fruitful than others, don’t be tempted to run bulk campaigns; you will end up annoying the customer.

Three Top Email Outreach Tips.

Make your email personal by using humour and being relatable.
Ensure the customer knows the services you provide are worth returning.

The email should include a call to action; this will get the best results.

Follow Up With Leads

It may sound obvious that the virtual assistant needs to follow up on any leads they may find, but sometimes this can get overlooked when trying to meet your daily target.

Business owners and upper management will not take too kindly to missing out on potential customers due to lead generation virtual assistants not being organised.

Making a comprehensive list of the tasks that need to be completed during the working day will help the VA to follow up with leads, whatever the time constraints.

Not following up on a lead means the customer will go to the competition; customer loyalty is only as good as the service they are given.

So, virtual assistants need to keep in touch with prospects and follow up with them to answer all their enquiries.

A skilled lead generation virtual assistant must perform this task effectively to prove effective.

Call Us Today To Hire Your VA

As you have read, generating leads is a vital sales process. Hiring a virtual assistant for lead generation will save on overhead costs and put lead acquisition at the forefront of your business.

A skilled lead generation VA will be able to create compelling online content which is professional and attracts customers.

If you are not comfortable hiring a VA, let our lead generation services team help you. We have years of experience in this area and can save you money, time, and stress.

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More businesses around the world are outsourcing services to virtual assistants. From small- scale businesses to Fortune 500 companies, many have discovered and acknowledged why contracting virtual assistants is a good business strategy.

Virtual assistants are Internet- based professionals who are contracted to handle a specific task or set of responsibilities. They work from a remote location; usually from home and are generally considered self-employed or proprietors of a business that offers virtual assistance services.

Over the last 15 years, outsourcing has grown to become an important component in business development strategy. What was once viewed as a stop- gap measure to address cost reduction has evolved into a process that can actively contribute to revenue generation.

The exponential growth of outsourcing corresponds with increasing turbulence in the global economy. Political regimes are changing; new foreign policies are being enacted and economies are re-aligning their resources.

There is a growing trend among companies to integrate a remote staff member within their work force. In 2011, Yahoo! CEO Marissa Meyer introduced a remote worker plan where 10% of staff worked from home. A few years later Meyer increased the distribution to 15%.

While Meyer chose not to maintain the program, other companies such as United Health Group, AETNA, IBM, AMEX and Xerox started their own remote worker programs.

Contracting the services of a real estate virtual assistant can help with those non dollar productive tasks. From taking and making calls, preparing contracts, updating lists, arranging inspections and marketing.

If you can’t manage time efficiently, your productivity will suffer and ultimately affect your agency’s profitability.

There is an option that will enable you to exponentially increase your productivity.

The Virtual Assistant was once the best kept secret of successful entrepreneurs. However once Tim Ferris, Michael Hyatt and James Schramko shared how their online employees allowed them to grow their businesses, others wanted to experience the same successes as well.

But as with most professions, not every candidate who signs up can get the job done.

Increasing demand for virtual assistance work has blown open the doors of opportunity for those who want to cross over to the online profession.

If you want to maximize the benefits of outsourcing, you may want to outsource to Philippines. It has been the primary destination for global outsourcing since 2013 and its industry continues to grow at an annual rate of 20%. If you want to know “why”, here are 7 reasons you should outsource to the Philippines:

High Literacy Rate – At 98%, the Philippines has one of the highest literacy rates in the world. This is quite an achievement considering the Philippines is essentially a developing economy.

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