7 Actions That Will Make a Big Difference with Your Real Estate Business

The most successful real estate agents win clients over with their professional communication skills, image, and work ethic. They also use the resources at their disposal to the fullest. It’s not easy to stand out in such a crowded market, but you need to put in the work if you want to succeed.

You can take several actions that will make a big difference in your real estate business, from honing communication skills to updating your website to hiring a virtual assistant.

1. Hone your communication skills

Good communication skills are necessary for any business, especially in the real estate industry. It’s part of the job description to engage with clients effectively, and nobody wants to work with someone who doesn’t listen and respond in turn.

It’s essential to focus not just on dollar-productive tasks, but on aspects that have a more abstract impact on your real estate business. As a real estate agent or real estate virtual assistant, effective client communication can work wonders for increasing your gains.

Building open lines of communication foster trust with your clients and shows that you’re worthy of handling their property investment. It makes them more likely to recommend you to friends and acquaintances since you left a good impression. You’ll also likely get better deals because of your enthusiastic engagement.

2. Ensure a professional image

You never get a second chance at a first impression, so make sure you present well at all times. Maintaining a clean and professional appearance is crucial to your success. It doesn’t matter if you’re a real estate agent or a virtual assistant – to do good, you should also look good.

Dress neatly and tidily, from your hair to your accessories. Maintain eye contact and positive body language in face-to-face meetings. Ensure the copywriting on your website is up to standard. And when you speak, be articulate and courteous.

It’s also essential to keep your internet presence professional, as this could impact the way potential and actual clients perceive you.

3. Narrow your market focus

If you try to cover too broad a market, you’ll only end up with wasted effort as you spread yourself too thin. You only have so many resources and so much time to afford your work. Instead, find a niche market and focus your efforts on building your business around it.

Take steps to become an expert on that niche to answer people’s questions effectively. Build your elevator pitches, so they directly address relevant pain points. Analyse the opportunities and risks involved and where things are heading in the short and long term. All of these will make you a more efficient real estate agent or virtual assistant.

4. Invest in your office

If you have a physical office that clients visit, it’s worth investing in the interior decor and structure. It positively impacts how your clients perceive you and extends your image and presentation. No matter how put-together you may appear, if your office is not similarly up to scratch, you could end up losing clients.

Have a designated space for meeting clients, and keep it clean and well-appointed. Choose an aesthetic and have your interior decor align with it. Minimalist and straightforward is always a good choice – you want clients to focus on your services, not your wallpaper.

5. Update your website

Your website creates their first impression of you for many people – and you want it to be a good one. If you have a messy website design or if your information is outdated, you’ll end up losing potential clients. You want people to navigate your site intuitively and find all the information they need within a few clicks.

Make sure your website is updated and responsive, including making it mobile-friendly. It should target relevant SEO keywords without over-optimising and sounding unnatural. And have a clean layout that’s pleasant to look at, so people are encouraged to stay and browse.

6. Heighten your social media presence

More and more people are active on social media and often use these platforms to interact with service providers. As a real estate agent, neglecting your social media management could hinder your business productivity.

One good way to utilise your social media is by posting new or relevant information for your target audience. Talk about rent increases over the past few years or real estate investment opportunities. Discuss the benefits of property management. Your audience will appreciate your efforts to keep them informed and transparent about the real estate industry.

Beyond that, you can also use social media to show your more personable side. Have a separate, personal social media platform where you can post snippets of your life. It paints you as approachable and relatable – two qualities that clients will value.

7. Hire virtual assistant services

A real estate virtual assistant is a must-have for real estate agents these days. These virtual assistants can take over time-consuming data entry, social media marketing, phone calls, and other administrative tasks.

Having a real estate VA can increase your business productivity by freeing you and your local team to handle more essential tasks. This way, you use your time and resources more efficiently and optimise your schedule. Not having to do operational tasks could put you ahead in the real estate industry.

Other tasks you can delegate to your real estate virtual assistant include:

Following up with previous clients
Repetitive tasks
Marketing tasks such as social media and market research
Calendar management
And other time-consuming admin tasks

Hiring a real estate virtual assistant could be your ticket to becoming a better real estate agent. Whether you’re in property management or brokerage, these virtual assistants will help you benefit in the long run. Partner with Real Estate Virtual Assistant today and find the perfect offshore team for your real estate business.

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More businesses around the world are outsourcing services to virtual assistants. From small- scale businesses to Fortune 500 companies, many have discovered and acknowledged why contracting virtual assistants is a good business strategy.

Virtual assistants are Internet- based professionals who are contracted to handle a specific task or set of responsibilities. They work from a remote location; usually from home and are generally considered self-employed or proprietors of a business that offers virtual assistance services.

Over the last 15 years, outsourcing has grown to become an important component in business development strategy. What was once viewed as a stop- gap measure to address cost reduction has evolved into a process that can actively contribute to revenue generation.

The exponential growth of outsourcing corresponds with increasing turbulence in the global economy. Political regimes are changing; new foreign policies are being enacted and economies are re-aligning their resources.

There is a growing trend among companies to integrate a remote staff member within their work force. In 2011, Yahoo! CEO Marissa Meyer introduced a remote worker plan where 10% of staff worked from home. A few years later Meyer increased the distribution to 15%.

While Meyer chose not to maintain the program, other companies such as United Health Group, AETNA, IBM, AMEX and Xerox started their own remote worker programs.

Contracting the services of a real estate virtual assistant can help with those non dollar productive tasks. From taking and making calls, preparing contracts, updating lists, arranging inspections and marketing.

If you can’t manage time efficiently, your productivity will suffer and ultimately affect your agency’s profitability.

There is an option that will enable you to exponentially increase your productivity.

The Virtual Assistant was once the best kept secret of successful entrepreneurs. However once Tim Ferris, Michael Hyatt and James Schramko shared how their online employees allowed them to grow their businesses, others wanted to experience the same successes as well.

But as with most professions, not every candidate who signs up can get the job done.

Increasing demand for virtual assistance work has blown open the doors of opportunity for those who want to cross over to the online profession.

If you want to maximize the benefits of outsourcing, you may want to outsource to Philippines. It has been the primary destination for global outsourcing since 2013 and its industry continues to grow at an annual rate of 20%. If you want to know “why”, here are 7 reasons you should outsource to the Philippines:

High Literacy Rate – At 98%, the Philippines has one of the highest literacy rates in the world. This is quite an achievement considering the Philippines is essentially a developing economy.

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