It feels tedious sometimes, but reading is an integral part of your career as a real estate agent. You discover new resources, keep yourself updated on information, and learn new things. Journals and articles are excellent sources, but if you’re able, make time for a book or two as well.
There are a variety of genres and topics, but books focused on real estate will be (un)surprisingly helpful. So if you’re looking for something to read over coffee or something more intensive for learning – here are six excellent books about real estate that you should read.
Starting as an estate agent is no easy path, and your first year will always be one of the most challenging. Dirk Zeller helps set realistic and practical expectations, alongside providing solid advice for agents establishing themselves in the business.
Zeller’s book also shares common obstacles and pitfalls that beginning agents face, saving you effort and resources in the long run. If you’re starting, this book is essential. Meanwhile, established real estate agents can read this to refresh their knowledge and prevent themselves from growing complacent in their business.
Gino Wickman’s book is a handy read to have around if you’re working with a partner, even if it’s not strictly about real estate. It discusses combining a visionary (the person who has groundbreaking ideas) and the integrators (those who make those ideas a reality). An effective and efficient relationship between a Visionary and an Integrator can “help your business thrive.”
When two people with these cohesive personalities come together, it’s a combination “like rocket fuel.” But even if you’re working on your own, this book can help you figure out what your business lacks and where you can improve.
Pat Hiban doesn’t write about theories – he’s a practising real estate professional with two decades of invaluable experience. In this book, he talks to some of the best minds in real estate and provides a step-by-step rundown on succeeding in the industry.
6 Steps to 7 Figures combines motivational strategies with practical tips, plus tactics used by some of the best in the business. Hiban shares how he went from $92,000 to $450,000 in average sales price – and how you could be doing the same.
Karin Carr believes that real estate video marketing is an invaluable tool in modern business. Cold calling and door knocking isn’t fun, but making videos for marketing can be! By promoting your personality – not just your listings – you can entice more people into wanting to work with you.
YouTube for Real Estate Agents talks about how YouTube can lead to some of the best free advertising for you and your agency. Carr gets 70% of her business from YouTube and subscribers, and you could see similar numbers. So long as you’re willing to get in front of a camera, it doesn’t matter if you’re starting or you’re already established. YouTube can boost your business – and for free.
With so much of life happening online, this book by Chris Smith is essential. This is one of the books for internet lead generation and conversion – not just for real estate agents but also for anyone involved in a business. The Conversion Code gives you steps to increasing sales in the modern Internet era.
The World Wide Web requires an entirely different, non-traditional approach to marketing to capture sales. This book shows the increased quantity and quality of leads that lead to more closed deals. By engaging more effectively online, you’ll tap into a much wider audience – and reach more potential clients.
Written by Michael Zuber, this is an excellent read for those wanting to understand the other side of real estate. By getting the perspective of an investor or buyer, you’ll be a more effective real estate agent. This will allow you to see the needs and perceptions of buyers – and serve them better as the person selling the property.
One Rental at a Time likens investing in property to a Chinese proverb: “The best time to plant a tree was 20 years ago, and the second-best is now.” It talks about the road to financial independence through buying and holding property to create income. By understanding the buyer’s perspective, you can become a more effective real estate agent.
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What Can a Real Estate Virtual Assistant Do? A career as a real estate agent can be financially rewarding. One sale can easily justify months spent closing the deal. In Australia, the median property price is $623,000. If you sold residential dwelling at that price, your commission would be $12,460. But the process of …
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Outsourcing for Real Estate Agents Solutions As entrepreneurs, real estate agents are used to managing tasks on their own. It is part of the process of building the business from the bottom up. This arrangement is perfectly fine when starting out. But when you begin to gain traction and work gets busier, those tasks …
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How To Hire A Good Real Estate Virtual Assistant The real estate process can be very tedious which leads to a number of interesting days in the life of an agent. With so many things to attend to, it can be a challenge to put order amidst chaos in an agent’s typical working day. In …
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How to Become a Real Estate Virtual Assistant In the old days of dial- up Internet service, virtual assistants were hired primarily to manage administrative functions. They were considered more as secretaries or personal assistants. But in the new millennium, broadband technology made the Internet more accessible and created niches in the virtual assistance industry …
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What Is A Real Estate Virtual Assistant? Aside from client meetings, property negotiations, and site visits, your real estate business has many administrative tasks to deal with. If you find yourself dealing with admin duties every day and not high-value tasks, it’s time to hire a real estate Virtual Assistant. “Real Estate Virtual Assistant? …
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More businesses around the world are outsourcing services to virtual assistants. From small- scale businesses to Fortune 500 companies, many have discovered and acknowledged why contracting virtual assistants is a good business strategy.
Virtual assistants are Internet- based professionals who are contracted to handle a specific task or set of responsibilities. They work from a remote location; usually from home and are generally considered self-employed or proprietors of a business that offers virtual assistance services.
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Over the last 15 years, outsourcing has grown to become an important component in business development strategy. What was once viewed as a stop- gap measure to address cost reduction has evolved into a process that can actively contribute to revenue generation.
The exponential growth of outsourcing corresponds with increasing turbulence in the global economy. Political regimes are changing; new foreign policies are being enacted and economies are re-aligning their resources.
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There is a growing trend among companies to integrate a remote staff member within their work force. In 2011, Yahoo! CEO Marissa Meyer introduced a remote worker plan where 10% of staff worked from home. A few years later Meyer increased the distribution to 15%.
While Meyer chose not to maintain the program, other companies such as United Health Group, AETNA, IBM, AMEX and Xerox started their own remote worker programs.
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Contracting the services of a real estate virtual assistant can help with those non dollar productive tasks. From taking and making calls, preparing contracts, updating lists, arranging inspections and marketing.
If you can’t manage time efficiently, your productivity will suffer and ultimately affect your agency’s profitability.
There is an option that will enable you to exponentially increase your productivity.
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The Virtual Assistant was once the best kept secret of successful entrepreneurs. However once Tim Ferris, Michael Hyatt and James Schramko shared how their online employees allowed them to grow their businesses, others wanted to experience the same successes as well.
But as with most professions, not every candidate who signs up can get the job done.
Increasing demand for virtual assistance work has blown open the doors of opportunity for those who want to cross over to the online profession.
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If you want to maximize the benefits of outsourcing, you may want to outsource to Philippines. It has been the primary destination for global outsourcing since 2013 and its industry continues to grow at an annual rate of 20%. If you want to know “why”, here are 7 reasons you should outsource to the Philippines:
High Literacy Rate – At 98%, the Philippines has one of the highest literacy rates in the world. This is quite an achievement considering the Philippines is essentially a developing economy.
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