6 Books About Real Estate You Should Read

It feels tedious sometimes, but reading is an integral part of your career as a real estate agent. You discover new resources, keep yourself updated on information, and learn new things. Journals and articles are excellent sources, but if you’re able, make time for a book or two as well.

There are a variety of genres and topics, but books focused on real estate will be (un)surprisingly helpful. So if you’re looking for something to read over coffee or something more intensive for learning – here are six excellent books about real estate that you should read.

Your First Year In Real Estate: Making the Transition from Total Novice to Successful Professional

Starting as an estate agent is no easy path, and your first year will always be one of the most challenging. Dirk Zeller helps set realistic and practical expectations, alongside providing solid advice for agents establishing themselves in the business.

Zeller’s book also shares common obstacles and pitfalls that beginning agents face, saving you effort and resources in the long run. If you’re starting, this book is essential. Meanwhile, established real estate agents can read this to refresh their knowledge and prevent themselves from growing complacent in their business.

Rocket Fuel: The One Essential Combination that Will Get You More of What You Want from Your Business

Gino Wickman’s book is a handy read to have around if you’re working with a partner, even if it’s not strictly about real estate. It discusses combining a visionary (the person who has groundbreaking ideas) and the integrators (those who make those ideas a reality). An effective and efficient relationship between a Visionary and an Integrator can “help your business thrive.”

When two people with these cohesive personalities come together, it’s a combination “like rocket fuel.” But even if you’re working on your own, this book can help you figure out what your business lacks and where you can improve.

6 Steps to 7 Figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny

Pat Hiban doesn’t write about theories – he’s a practising real estate professional with two decades of invaluable experience. In this book, he talks to some of the best minds in real estate and provides a step-by-step rundown on succeeding in the industry.
6 Steps to 7 Figures combines motivational strategies with practical tips, plus tactics used by some of the best in the business. Hiban shares how he went from $92,000 to $450,000 in average sales price – and how you could be doing the same.

YouTube for Real Estate Agents: Learn How to Get Free Real Estate Leads and Never Cold Call Again

Karin Carr believes that real estate video marketing is an invaluable tool in modern business. Cold calling and door knocking isn’t fun, but making videos for marketing can be! By promoting your personality – not just your listings – you can entice more people into wanting to work with you.

YouTube for Real Estate Agents talks about how YouTube can lead to some of the best free advertising for you and your agency. Carr gets 70% of her business from YouTube and subscribers, and you could see similar numbers. So long as you’re willing to get in front of a camera, it doesn’t matter if you’re starting or you’re already established. YouTube can boost your business – and for free.

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

With so much of life happening online, this book by Chris Smith is essential. This is one of the books for internet lead generation and conversion – not just for real estate agents but also for anyone involved in a business. The Conversion Code gives you steps to increasing sales in the modern Internet era.

The World Wide Web requires an entirely different, non-traditional approach to marketing to capture sales. This book shows the increased quantity and quality of leads that lead to more closed deals. By engaging more effectively online, you’ll tap into a much wider audience – and reach more potential clients.

One Rental at a Time: The Journey to Financial Independence through Real Estate

Written by Michael Zuber, this is an excellent read for those wanting to understand the other side of real estate. By getting the perspective of an investor or buyer, you’ll be a more effective real estate agent. This will allow you to see the needs and perceptions of buyers – and serve them better as the person selling the property.

One Rental at a Time likens investing in property to a Chinese proverb: “The best time to plant a tree was 20 years ago, and the second-best is now.” It talks about the road to financial independence through buying and holding property to create income. By understanding the buyer’s perspective, you can become a more effective real estate agent.

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