Virtual Assistant For Digital Marketing

As a business owner, you need to be on top of every aspect of your company, and digital marketing is becoming increasingly important in the modern world.

However, to fulfil your company’s potential, you need to have the right people in all the right areas of your business.

This is why hiring a virtual digital marketing assistant is essential in reaching a wider audience, which in turn helps your sales and overall business growth.

This article will help you better understand why hiring digital marketing virtual assistants can significantly benefit your company.

What is a Digital Marketing Virtual Assistant?

A digital marketing virtual assistant looks after all your online marketing tasks.

The person you hire will work remotely and support your marketing team in any tasks, such as writing high-quality blogs for your website and looking after your online marketing strategy linked to your social media platforms.

The primary duties will be to help with all online content, content creation, creating landing pages, checking social media posts, managing Facebook groups as well as dealing with graphic design and basic video editing.

Your digital marketing VA will also have a big hand in any marketing campaigns your company runs.

Successful online marketing needs virtual employees to be able to have an excellent grasp of all your company’s digital marketing needs as well as be able to excel at project management.

Even small businesses see the value of hiring a virtual marketing assistant to help with their social media management and brand marketing.

Hiring a digital marketing VA as part of your digital marketing strategy will significantly increase your chances of attracting more customers.

A highly skilled digital marketing virtual assistant will also be able to help with your e-commerce sales funnels and google ads, which will bring about more clients and more sales.

How Can A Virtual Assistant Benefit Your Marketing?

Here are the main reasons why you should consider a VA to manage your marketing.

Time-Saving

Hiring a digital marketing virtual assistant makes perfect sense because it saves you time and money.

As a business owner, you may think you can take care of all the online marketing tasks yourself, but you will soon realise it takes a lot of time, effort and skill to stay on top of these tasks.

How many people start doing their social media accounts but soon realise it is too time-consuming and needs additional support from an expert?

The more your company grows, the more expertise you need in different areas of your business.
Expand Into More Marketing Channels

Expanding into wider marketing channels isn’t easy, and it is almost impossible if you haven’t got the right skills and enough time to dedicate to achieving your marketing goals.

Hiring digital marketing virtual assistants to manage your digital marketing department will help you immerse yourself in new marketing channels far more quickly and easily.

Your virtual assistant can help target new geographic areas, social media marketing, content marketing, paid search engine optimization, and the more traditional marking like writing content for flyers and brochures.
Better Customer Service

When you hire a digital marketing virtual assistant, the aim is to reach a wider audience, but it can also improve your relationship with your existing customers.

Your virtual assistant will have more time to answer customer enquiries and deliver a high level of customer service.

Keeping on top of your customer’s needs can be challenging without a virtual marketing assistant. A customer wants to feel valued and sometimes pampered, and virtual assistants can do this by replying to any queries promptly and professionally.
Save Operating Expenses

We all love to save money, especially if it means more profit and hiring virtual assistants is an excellent way to reduce operating expenses.

When you hire a virtual assistant, you pay them by the hour, even if they are doing tedious, repetitive tasks, which means you don’t pay them a full salary.

Having an offshore team of virtual assistants means you are saving money on office space. In addition, you don’t have to pay them overtime, sick pay, holiday pay, health care, or pension contributions.

This makes sense when you start as a small business and are trying to spread the cost on a limited marketing budget.

Digital Marketing Tasks To Outsource Right Now

Here are the most important tasks to start outsourcing to a VA.

Social Media Marketing

Digital marketing VAs will look after all your social media accounts. For example, they will create content for your Facebook page or group, which will help to attract more business.

Social media virtual assistance has become popular due to how even small businesses use social media platforms to help drive sales.

Many of your digital marketing virtual assistant’s tasks will be focused on social media, such as scheduling marketing posts on sites like Facebook, Twitter, and Instagram.

Marketing online via your website isn’t enough. You have to strive to promote your brand to a far larger audience, and world-leading platforms are the best way to do it.
Search Engine Advertising

A digital marketing virtual assistant can prove invaluable when using search engine advertising (SEA) as an online marketing tool to increase exposure and sales.

This marketing method means paying for an advert on a search engine like Google. Then, when people search for your product or service, your advert will be bumped up to the first results page.

There are three types of paid advertising. 1) pay per impression (PPI), also known as cost per mille (CPM); 2) pay per click (PPC); 3) pay per sale or action (PPS/PPA).

Virtual assistants need extensive knowledge of search engine optimization when using any advertising digital marketing method.
Online Sales Funnels

Your website may get plenty of views/hits, but the visitors are not always taking the next step and purchasing.

This is where online sales funnels come in. An excellent digital marketing virtual assistant will use methods linked to lead generation, social media posts and email marketing.

An ecommerce sales funnel is when your virtual assistant uses all the methods mentioned above to attract a person to make a purchase.

Then, when making the purchase decision, they can try to upsell a higher-priced product or sell them add-on products that compliment their purchase.
Blog And Website Management

An excellent, fresh and updated website is essential if you want your growing business to run more efficiently.

You will soon see the long-term benefits of hiring a digital marketing assistant to provide ongoing support for maintaining your website.

With any website management strategy, excellent digital marketing assistants will be able to write compelling content for a company blog.

A well-written blog can go a long way to help attract new customers, which in turn means more sales and profit.
Maintain Real Estate Listings

Hiring a digital marketing virtual assistant to help maintain and update your property listings is critical for a real estate company.

As the owner of the company, you are too busy to manage every aspect of your business; therefore, it is vital that you can trust your virtual assistant to do everything correctly.

The real estate sector is fast-paced, and attention to detail is a must. Your virtual assistant must ensure all your property listings are correct, professional and engaging.

The last thing you need is incorrect details on a listing which could potentially have a detrimental effect on your business.

How To Find A Virtual Marketing Assistant

Create A Job Description

Creating a job description for your advertising job may seem pretty straightforward. However, thinking about what tasks you need your new virtual assistant to do can take more time than you think.

You forget those little mundane daily tasks that should still be added to the job description to avoid problems cropping up later.
Filter Applicants

When people apply for any job, you have to sift through to find the applicants that are best suited for the role.

In the case of hiring a digital marketing VA, you will want to filter our applicants who have a terrible command of written English.

Filtering applicants can prove to be more time-consuming than you may first realise.
Start Interviewing

Interviewing people for a job can be a stressful process even for the more experienced business owner.

When you decide which candidates you want to interview, you have to spend time preparing the type of questions and practice tests you want each candidate to do.

The whole interviewing process takes up much of your valuable time, which could be spent on a new project.
Hire The Best Candidate

Once you have interviewed the best five candidates, you may still be left with people who don’t match your expectations.

Do you hire the best candidate out of a relatively poor bunch? Or do you decide not to hire any of the final five and start the whole process from scratch?

It can be problematic if you hire one of the final five to save time when you know they are not up to your company’s high standards.
Train Them For Your Business Processes

Even if you hire an excellent candidate from the final five you interviewed, you still have to train them to follow your business processes.

To get the most out of your online marketing efforts, the person you hire must be taught about your brand and company values.

Again, new staff company training can take up a lot of time and effort.

Let Us Help You Find The Right Marketing VA

Even small business owners are increasingly finding that they can’t run their businesses without the help of digital marketers and are hiring remote employees.

All entrepreneurs want their businesses to run more efficiently while having a good work-life balance. As a result, they are finding they can hire virtual assistants to help with marketing lead generation tasks.

If you want to hire a digital marketing virtual assistant but don’t want the stress of sourcing, interviewing, hiring and managing, then give us a call today to see how we can help with every aspect of hiring digital marketing VAs.

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More businesses around the world are outsourcing services to virtual assistants. From small- scale businesses to Fortune 500 companies, many have discovered and acknowledged why contracting virtual assistants is a good business strategy.

Virtual assistants are Internet- based professionals who are contracted to handle a specific task or set of responsibilities. They work from a remote location; usually from home and are generally considered self-employed or proprietors of a business that offers virtual assistance services.

Over the last 15 years, outsourcing has grown to become an important component in business development strategy. What was once viewed as a stop- gap measure to address cost reduction has evolved into a process that can actively contribute to revenue generation.

The exponential growth of outsourcing corresponds with increasing turbulence in the global economy. Political regimes are changing; new foreign policies are being enacted and economies are re-aligning their resources.

There is a growing trend among companies to integrate a remote staff member within their work force. In 2011, Yahoo! CEO Marissa Meyer introduced a remote worker plan where 10% of staff worked from home. A few years later Meyer increased the distribution to 15%.

While Meyer chose not to maintain the program, other companies such as United Health Group, AETNA, IBM, AMEX and Xerox started their own remote worker programs.

Contracting the services of a real estate virtual assistant can help with those non dollar productive tasks. From taking and making calls, preparing contracts, updating lists, arranging inspections and marketing.

If you can’t manage time efficiently, your productivity will suffer and ultimately affect your agency’s profitability.

There is an option that will enable you to exponentially increase your productivity.

The Virtual Assistant was once the best kept secret of successful entrepreneurs. However once Tim Ferris, Michael Hyatt and James Schramko shared how their online employees allowed them to grow their businesses, others wanted to experience the same successes as well.

But as with most professions, not every candidate who signs up can get the job done.

Increasing demand for virtual assistance work has blown open the doors of opportunity for those who want to cross over to the online profession.

If you want to maximize the benefits of outsourcing, you may want to outsource to Philippines. It has been the primary destination for global outsourcing since 2013 and its industry continues to grow at an annual rate of 20%. If you want to know “why”, here are 7 reasons you should outsource to the Philippines:

High Literacy Rate – At 98%, the Philippines has one of the highest literacy rates in the world. This is quite an achievement considering the Philippines is essentially a developing economy.

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