Virtual Assistant For Content Creation

 

Virtual Assistant For Content Creation

 

How a business presents itself online goes a long way to determining its short and long-term success.

If your company’s content on its website or social media platforms is of poor quality, it won’t make a good first impression on potential customers.

Conversely, if the content is engaging and easy to understand while being professional, people are far more likely to purchase your product or service.

Modern-day business is about building a brand and appealing to an audience within the demographic you are trying to sell to. Therefore excellent content is a must.

Businesses realise that hiring a virtual assistant for content creation is an excellent way of saving you time and money but still getting the quality content your company craves.

This article tells you how your company can go to the next level by hiring a content creation virtual assistant.

Why Is Outsourcing Content Such A Good Idea

Here are the key reasons to outsource your content creation.

  1. Time-Saving

    One of the main reasons companies hire virtual assistants is because it saves them a lot of time.

    Business owners sometimes make the mistake of thinking they can produce all their creative content themselves.

    This may be possible initially, but as your company grows, you will soon realise that you have more important tasks to deal with.

    Producing quality content takes a lot of time and effort and is a skill that takes a long time to perfect. Therefore it is more beneficial to hire virtual assistants to do this vital task.

    As a business owner, you can still have the final say in what type of content your virtual assistant displays on your website or your company blog, but remember, they create content to save you time.

  2. More Flexibility

    Hiring virtual assistants to deal with content creation allows your company more flexibility on the type of content used and when it can be used to help your business grow.

    For example, if you are a small business hiring one virtual assistant on an hourly rate to deal with all your content writing means, you only pay them for the tasks you need.

    You may only need them to write a weekly blog on your company website, but from time to time, you may ask them to write content for a new promotional brochure you are distributing.

    Having this level of flexibility is an advantage to your company.

  3. Publish More Content

    When you hire virtual assistants, it means you increase the amount of content your company publishes.

    The company website only attracts a certain number of visitors on its own.

    Creating quality content through social media marketing will help you build your brand.

    The more high-quality content you can publish through social media posts, the bigger your audience will become.

    An excellent professional virtual assistant will be able to deal with the content creation process of all aspects of your business to ensure you don’t have to worry about these time-consuming tasks.

Types Of Digital Marketing Content To Prioritise

Here is what you should start assigning to a VA.

  1. Blog Content

    Most modern companies have a blog on their website. A blog is a good way of marketing your company without spending too much money.

    However, there is a big difference between letting the work experience kid write your blog and a highly talented virtual assistant content writer updating your blog.

    It is crucial with any content writing that the information is accurate, easy to understand, and enjoyable to read.

    A blog is meant to be less high-browed than most business-related content, but at the same time, it should be informative and professional.

    An excellently written blog can become a crucial part of your company’s content marketing strategy. So blog writing and even guest blogs can be an excellent way to promote your company.

  2. Long Form Sales Pages

    Content creation also has to be compiled for long-form sales pages. But, again, the virtual assistant you hire will be responsible for all the content on this post-click landing page.

    This page is created to help convince someone to buy your service or product.

    The content writer virtual assistant will have to write highly detailed content about your product or service, with the sole aim of converting them from being interested in purchasing.

    With this in mind, the content creation for this page must be excellent, written by your virtual assistant and factually spot on.

    The people who read this page must be left with complete confidence in your service or product to take the step to commit to buying, so quality content creation is a must.

  3. Real Estate Listings

    Regarding real estate listings, your virtual assistants must produce quality content that is 100% accurate.

    A client is trying to buy or sell a property, so the last thing they need is the wrong information on the listing, for example, listing the property as a three-bedroom when it is a four-bedroom property.

    The way the content is written when trying to sell a property can make or break the chances of achieving a sale.

  4. Social Media Content

    Every successful content marketing plan should incorporate social media content. Social media has become an essential part of every modern-day business.

    If you produce poorly constructed social media content on all your social media accounts, it will have a detrimental impact on your business.

    Not only will your existing customers start to lose faith in your business but also you will fail to attract potential new clients.

    On the flip side, producing quality content on social media shines a positive light on your business that makes customers proud to be associated with you.

    Social media scheduling posts and content scheduling helps you stay in control of everything from writing to video content.

  5. Text For Flyers And Brochures

    Content writing isn’t just about writing blogs. It is also about your virtual assistants writing the text for company flyers and brochures.

    Producing flyers and brochures may sound a bit old school, but they still have their place within modern business content marketing tasks.

    Your virtual assistant will have to produce high-quality content for a brochure or flyer as it is being created to appeal directly to your current clients and potential customers.

    If there are spelling mistakes or incorrect information within the content, it gives a negative impression of your business.

  6. Content For White Papers

    Content for white papers means your virtual assistant will need to produce a more in-depth, information-heavy article on the service or product you provide.

    This information needs to be far more informative and industry-led, with trends, statistics and surveys incorporated within the well-constructed content.

    Other industry experts may use what your virtual assistant writes as part of their white papers, so high-quality content must be written.

  7. E-book Content

    Producing an Ebook is an excellent and professional way to convey your message to potential buyers regarding your product or service.

    An Ebook needs high-quality, well-written content, so you need to hire a virtual assistant for content creation. In addition to the written content, they can also help with graphics that help to get your message across and build your brand.

    E-Books which are excellently written and incorporate graphics, make even the most hard-to-sell product easier to understand and more appealing.

    Many companies produce these E-books and offer them free to download to potential customers. Everybody likes something for free, and you build up a database of interested buyers by having their names and email address for future marketing strategies.

  8. Copywriting

    An essential role of a content writer virtual assistant is to have the ability to be an outstanding copywriter.

    Excellent copywriting is essential in any business as it allows you to appeal to potential customers in various ways.

    When you hire a virtual assistant with excellent content creation skills, you could make them responsible for many writing administrative tasks with content management.

    Tasks include website content, social media, banner adverts, brochures, landing pages, lead generation emails, and any other marketing campaign material you may require.

  9. Internal Newsletters

    Every business has internal company newsletters. Your staff are your audience and that doesn’t mean you can afford to slack by producing poor content writing.

    Your virtual assistants have an essential role in producing an engaging newsletter that all your staff find interesting and informative.

    Company newsletters allow you to build relationships with your staff by making them feel more involved and valued at your company.

    Remember that even though this is an internal newsletter, the information you include within it could reach a broader audience in the age of Facebook and Twitter, so don’t put highly sensitive information in a newsletter.

Let Us Help You Find Virtual Assistants For Content

This article shows how easy it is to see why companies are hiring virtual assistants as part of their content strategy for their business.

Engaging content can help your business in several ways, such as driving up website traffic and improving your brand identity.

Hiring a virtual assistant can help with content management and allow you to concentrate on the high-end management side of your business.

If you want to hire a virtual assistant but don’t have the time to go through the whole hiring process, give us a call today for a free consultation.

We can explain how easy it is for us to source, hire, train and manage the perfect virtual assistant for you without blowing your marketing budget.

Take your business to the next level today! ENQUIRE NOW

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